Blic and the Chamber of Commerce and Industry of Serbia have launched Biz Chat, the first digital AI business advisor in this part of Europe, designed as a free and reliable support tool for entrepreneurs, startups, freelancers, and anyone just entering the world of business.
Biz Chat business advisor is a modern AI-powered digital assistant that provides real-time answers to essential business questions — quickly, clearly, and accurately, 24 hours a day.
Users have access to information in the areas of:
- requirements for starting and running a business,
- investment and chamber services,
- market and labor force analysis,
- education and employment,
- support in all stages of business development.
No waiting or paperwork — with just a few clicks, any entrepreneur or company can get clear and precise answers, whether it’s about starting a business, choosing an activity code, legal procedures, or labor market analysis.
“At a time when speed, reliability, and accessibility of information are key to success, we wanted to offer entrepreneurs a concrete solution — a business advisor that’s always there, whenever you need it. That’s how Biz Chat was created — the first 24/7 business support platform in the region,” said Jelena Drakulić Petrović, CEO of Ringier Serbia, and added: “Biz Chat is a natural continuation of what we’re already building — because at Ringier, we don’t talk about AI, we develop and use it. After the success of our first niche AI product — the Virtual Chef on the Žena.rs platform — the next step came naturally. Biz Chat is our second product of this kind, developed in partnership with the Chamber of Commerce and Industry of Serbia, expanding the application of artificial intelligence beyond the media space — toward the business community and every entrepreneur in need of fast and reliable support.”
The Biz Chat project was born out of a shared ambition between Blic and the Chamber of Commerce and Industry of Serbia to provide domestic entrepreneurship with a game-changing tool. This platform is intended for everyone — from freelancers to startups, from small businesses to growing systems. Biz Chat provides answers to concrete questions about subsidies, registration, fiscalization, work permits — all the things that are often complicated and time-consuming in practice.
Behind it stand trusted sources: the Chamber’s databases, articles and analyses from Blic Biznis, as well as relevant government portals. This means — no guessing, no outdated information, only reliable answers in real time, with direct links and contacts. But that’s not where we stop. The next development phase is coming soon: an English-language version and platform scaling. Biz Chat is more than an innovation — it is a step toward the future of business support,” added Drakulić Petrović.
Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, highlighted the importance of this tool for those starting a business, as well as the value of having relevant data available around the clock.
“Biz Chat is a new digital service powered entirely by artificial intelligence, designed to provide both domestic and foreign entrepreneurs who intend to do business or invest in Serbia with essential information related to business operations — whether they want to start a company, improve their business, or explore new opportunities. This is a joint initiative that brings together the expertise of over 200 professionals and years of experience working with companies. It is the first step toward making reliable business knowledge available to everyone, at any time,” said Čadež.
As he explained, users will be able to get answers such as: how to start a company, what the tax rates are, which incentives and subsidies they are eligible for, how to obtain them, and where to apply.
“All the information that used to take a lot of time to gather is now in one place. We believe this solution will save entrepreneurs valuable time, as the requested information is delivered almost instantly through a conversation with the digital business assistant.”
BizChat, the result of a strategic partnership between Blic Biznis and the Chamber of Commerce and Industry of Serbia, represents an important step in the digitalization of business services and the development of modern infrastructure that supports the domestic economy.
Artificial intelligence is no longer a technology of the future — it is now a tangible support tool for Serbian entrepreneurs. The Biz Chat business advisor is designed to reduce bureaucratic obstacles, speed up access to information, and enable every business owner to make decisions based on reliable and accessible data.
The Biz Chat business advisor is completely free and available to all users in Serbia.