Jelena Drakulić Petrović has led Ringier Serbia for the past 18 years, overseeing a team of up to 500 employees. Since her appointment as Chief Executive Officer in 2008, she has successfully steered the company through continuous transformation, establishing it as a business recognized for financial stability, growing profitability, and sustained development. In 2025, Ringier Serbia generated revenues of more than EUR 28 million and achieved a 21% profit margin.
Since 2010, through the introduction of an integrated newsroom and a clearly defined strategy aimed at aligning print and digital content, she has continued to modernize the business, driving digitalization, technological advancement, and the development of new media formats. This evolution was further reinforced in 2022 with the launch of Blic TV, a cable television channel.
Prior to her appointment as CEO, she served as Publishing Director at Ringier from 2006 to 2008. Earlier, from 2004, as Marketing Director of Ringier d.o.o., she played an important role in expanding the company’s portfolio and launching new brands, including Blic žena.
Since 2013, she has also served as Head of the Blic Foundation, which supports socially vulnerable children. She is one of the founders of the Swiss-Serbian Chamber of Commerce, where she serves as a member of the Board of Directors, as well as of the Digital Serbia Initiative, where she holds the position of Deputy Chair of the Board of Directors. Both initiatives were established with the aim of strengthening the business environment and advancing Serbia’s position as a regional hub for digital innovation.
She holds a degree in English Language and Literature from the Faculty of Philology, University of Belgrade, and has also completed Harvard Business School Executive Education.
