{"id":3045,"date":"2025-09-29T10:06:14","date_gmt":"2025-09-29T10:06:14","guid":{"rendered":"https:\/\/ringier.rs\/?p=3045"},"modified":"2025-10-02T10:51:25","modified_gmt":"2025-10-02T10:51:25","slug":"jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu","status":"publish","type":"post","link":"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/","title":{"rendered":"Jelena Drakuli\u0107 Petrovi\u0107 hosted Harvard professor Felix Oberholzer-Gee in Belgrade"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Felix Oberholzer-Gee<\/strong>, <strong>Professor at Harvard Business School<\/strong> and <strong>Member of the Board of Directors of Ringier AG<\/strong>, delivered a lecture in Belgrade titled <em>\u201cManaging in the Time of AI\u201d<\/em> to an audience of business leaders. He spoke about how <strong>artificial intelligence<\/strong> is transforming the way companies are managed, emphasizing that <strong>AI becomes more effective when its goals are clearly defined<\/strong>, rather than simply being added into existing processes.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-1024x655.jpg\" alt=\"\" class=\"wp-image-3046\" srcset=\"https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-1024x655.jpg 1024w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-300x192.jpg 300w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-768x492.jpg 768w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-50x32.jpg 50w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-1600x1024.jpg 1600w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-1536x983.jpg 1536w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-2048x1311.jpg 2048w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-284x182.jpg 284w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-137x88.jpg 137w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The lecture of the renowned professor was introduced by <a href=\"https:\/\/ringier.rs\/en\/about-us\/organisation\/jelena-drakulic-petrovic\/\">Jelena Drakuli\u0107 Petrovi\u0107<\/a>, <strong>CEO of Ringier Serbia<\/strong>, who was once a student of Professor Felix at <strong>Harvard Business School<\/strong>. One of the professor\u2019s key takeaways was that <strong>true transformation comes only when companies redesign their processes<\/strong>, instead of using technology merely to automate existing tasks. <strong>AI can significantly increase productivity and performance, but the key remains human decision-making and the ability to use technology to create new value.<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/ringier.rs\/wp-content\/uploads\/2025\/09\/292A0209-3-1024x737.jpg\" alt=\"Michael Ringier, Roman Bargezi, Evelyn Lingg\" class=\"wp-image-3071\" srcset=\"https:\/\/ringier.rs\/wp-content\/uploads\/2025\/09\/292A0209-3-1024x737.jpg 1024w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/09\/292A0209-3-300x216.jpg 300w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/09\/292A0209-3-768x553.jpg 768w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/09\/292A0209-3-50x36.jpg 50w, https:\/\/ringier.rs\/wp-content\/uploads\/2025\/09\/292A0209-3-1600x1152.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Michael Ringier, Roman Bargezi, Evelyn Lingg<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event attracted great interest from the business community and brought together leading figures from both domestic and international companies, including the top representatives of the Swiss media group <strong>Ringier AG<\/strong> \u2013 Chairman of the Board of Directors <strong>Michael Ringier<\/strong>, Vice Chairman <strong>Urs Berger<\/strong>, board members <strong>Roman Bargezi<\/strong>, <strong>Evelyn Lingg<\/strong>, <strong>Mich\u00e8le Rodoni<\/strong>, <strong>Anna Mossberg<\/strong>, and <strong>Stefan M\u00e4der<\/strong>, as well as Professor <strong>Oberholzer-Gee<\/strong> himself. In addition, key members of the company\u2019s top management came to Belgrade \u2013 <strong>Ladina Heimgartner<\/strong>, Head of Media &amp; CEO Ringier Media Switzerland, and <strong>Michael Moersch<\/strong>, CEO Ringier Media International &amp; Head Global Media Unit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can read more details about the event <strong><a href=\"https:\/\/www.blic.rs\/biznis\/tech\/felix-oberholzer-gee-odrzao-predavanje-u-beogradu-ai-je-efikasniji-kada-mu-se-da\/m0wx4d4\">HERE<\/a><\/strong>.<br><br><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Felix Oberholzer-Gee, Professor at Harvard Business School and Member of the Board of Directors of Ringier AG, delivered a lecture in Belgrade titled \u201cManaging in the Time of AI\u201d to an audience of business leaders. He spoke about how artificial intelligence is transforming the way companies are managed, emphasizing that AI becomes more effective when [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jelena Drakuli\u0107 Petrovi\u0107 hosted Harvard professor Felix Oberholzer-Gee in Belgrade - ringier.rs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jelena Drakuli\u0107 Petrovi\u0107 hosted Harvard professor Felix Oberholzer-Gee in Belgrade\" \/>\n<meta property=\"og:description\" content=\"Felix Oberholzer-Gee, Professor at Harvard Business School and Member of the Board of Directors of Ringier AG, delivered a lecture in Belgrade titled \u201cManaging in the Time of AI\u201d to an audience of business leaders. He spoke about how artificial intelligence is transforming the way companies are managed, emphasizing that AI becomes more effective when [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/\" \/>\n<meta property=\"og:site_name\" content=\"ringier.rs\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T10:06:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T10:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beba Dragic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beba Dragic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/\"},\"author\":{\"name\":\"Beba Dragic\",\"@id\":\"https:\/\/ringier.rs\/en\/#\/schema\/person\/b5a84d2847ec4774ad002ef0292a7c89\"},\"headline\":\"Jelena Drakuli\u0107 Petrovi\u0107 hosted Harvard professor Felix Oberholzer-Gee in Belgrade\",\"datePublished\":\"2025-09-29T10:06:14+00:00\",\"dateModified\":\"2025-10-02T10:51:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/\"},\"wordCount\":270,\"publisher\":{\"@id\":\"https:\/\/ringier.rs\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ringier.rs\/wp-content\/uploads\/2025\/10\/292A0654-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/\",\"url\":\"https:\/\/ringier.rs\/en\/jelena-drakulic-petrovic-ugostila-harvardskog-profesora-feliksa-oberholcera-gija-u-beogradu\/\",\"name\":\"Jelena Drakuli\u0107 Petrovi\u0107 hosted Harvard professor Felix Oberholzer-Gee in Belgrade - 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