It all officially began on September 16, 1996, on the 16th floor of Beograđanka, when a small group of passionate journalists launched Blic with the vision of creating a widely read, high-circulation, yet objective and neutral daily newspaper. Their goal was to bring readers closer to everything happening in a war-torn, sanctioned country, but in a modern, open, and fresh way.

Today, 28 years and 10,000 editions later, Blic remains a pillar of the media landscape, evolving into a modern and dynamic platform. While still available in its classic print edition for those who enjoy the tangible feel of paper, Blic.rs has dominated digital publishing for 13 years.

From the very first Blic issue, handed out for free on the streets of Belgrade, the brand has grown into Ringier Serbia, an international media powerhouse with a rich digital portfolio, including news, women’s, entertainment, and sports portals, as well as classified platforms, renowned print editions, and a cutting-edge television channel.