About us Digital Serbia Initiative

Digital Serbia Initiative

The Digital Serbia initiative is a non-profit NGO launched in 2017 by Ringier Axel Springer Serbia in collaboration with leading technology companies to enhance the framework and ecosystem necessary for fostering technological entrepreneurship and digital innovations in industry and education in Serbia.

Alongside our media company, the founding members included Infostud, Microsoft, Nordeus, PricewaterhouseCoopers, Seven Bridges, Startit, Telekom Serbia, and Telenor, with the Board of Directors comprising representatives from these founding companies.

All association activities aim to improve the framework and investment climate required for technological entrepreneurship and innovations in the Serbian IT industry and enhance digital literacy and education in the digital economy.

The Digital Serbia Initiative follows the success model of the "Digital Switzerland" association, which involves a partnership between companies, government bodies, and the scientific community in Switzerland. The initiative was launched in 2015 by Mark Walder, CEO of Ringier AG.

About The Digital Serbia Initiative

"Technological development brings unprecedented changes at a rapid pace. Innovations in business and education help improve productivity. This enables new solutions in product and service development. As a media company, we believe in the importance of strengthening digital innovations in Serbia, as this will be the catalyst for creating new jobs and boosting our business. With the Digital Serbia Initiative, we aim to unlock the enormous potential we foresee for the Serbian economy and its people," stated Jelena Drakulić-Petrović, initiator and one of the founders of the Digital Serbia Initiative in 2017.