In the year marking the 110th anniversary of diplomatic relations between Switzerland and Serbia, Handelszeitung, the biweekly Swiss business newspaper published by Ringier Medien Schweiz, dedicated a special supplement to Serbia titled Standort Serbien (Serbia as a business location).

This special 12-page supplement of the respected biweekly business newspaper takes a closer look at the economic partnership between the two countries — through Serbia’s investment potential, Expo 2027, the development of the IT sector, and the presence of Swiss companies in the Serbian market.

The publication also reflects the close ties within the Ringier Group – the special edition in Switzerland appears in the same year in which Blic, the leading brand of Ringier Serbia, celebrates its 30th anniversary. By presenting Serbia’s business environment to Swiss readers, the supplement creates a valuable bridge between markets, perspectives, and business communities. It is a strong example of how Ringier brands can leverage their editorial expertise and local knowledge to create relevance beyond national borders.