The media company Ringier Serbia and its leading brand, Blic, have become members of the Western Balkans ESG Foundation, the first non-profit organization in the region dedicated exclusively to environmental, social, and governance (ESG) topics. Through this membership, Blic is setting standards for the media in promoting ESG principles and raising awareness about sustainability.
Through this partnership, Blic strengthens its expertise by gaining access to the extensive ESG resources of the Western Balkans ESG Foundation, which is crucial for responsible media reporting on this important topic. Furthermore, it solidifies its position as a leader in ESG reporting, enabling the initiation of positive change and mobilizing the community towards a more sustainable future.
Jelena Drakulić Petrović, CEO of Ringier Serbia, commented on the membership in the Western Balkans ESG Foundation:
“We support the work of the ESG Foundation because, for decades, we have been doing our best to nurture values related to environmental protection and responsible behavior in society, politics, and business. We advocate for the public promotion of ESG principles in all spheres of life because responsibility comes above all.”
Milena Mićanović, co-founder and director of the Western Balkans ESG Foundation, highlighted the shared vision and expectations of the partnership:
“It is a great honor for our Foundation when a strong media company like Ringier Serbia recognizes that partnering with us can achieve a lasting and positive impact on the sustainable future of the Western Balkans. Just as bridges connect shores, our partnership can connect transparent, verified, and meaningful information with the community, strengthening society and driving progress towards the goals we all strive to achieve. We are excited about everything we can accomplish together on this journey.”
In addition to Ringier Serbia and Blic, media outlets NIN and BIZLife have also joined as Associate Members of the Western Balkans ESG Foundation, while organizations ICT Hub and the Serbian Association of Managers have become its Community Members.
About the Western Balkans ESG Foundation
The Western Balkans ESG Foundation is the first non-profit organization in the region dedicated exclusively to ESG standards. Its mission is to integrate sustainability goals into business and public policy while promoting transparent reporting and education. The Foundation brings together key stakeholders, experts, decision-makers, businesses, and the academic community from across the Western Balkans to encourage the implementation of ESG standards, advance education in this area, and support professional development for anyone interested in contributing to sustainable development.